Location location location. When I’m trying to rent my apartment, I’m not just trying to sell people on the space, I’m trying to sell them on the neighborhood, too. The last ad that I ran included a list of “neighborhoodhood amenities” — restaurants, coffeeshops, stores, bars, parks, etc., that were within 5-15 minutes walking distance. It helped catch the attention of people who were unfamiliar with the neighborhood, and made my apartment sound like it was right in the center of everything.
I recently found a website that lists that information for you automatically, and gives your location a “walkscore” – a rank between 0 and 100, 100 being th highest.